This morning (June 6), Keith Kelly from the NY Post warned us of the next big glossy headed Manhattan's way. Cleverly named Manhattan, the first issue of the new Modern Luxury publication will debut in September with a free first issue circulation of 65,000 mailed to wealthy New Yorkers who want to stay informed on all the latest fashion, design and real estate happenings. The bi-monthly will be edited by former Complex EIC Richard Martin with James Heidenry and Lauren DeCarlo (of Maxim and Lucky, repsectively) coming on to bulk up the editorial staff.

But is now a good time for a glossy to shine? Anyone who read amNY's story this morning on the rising cost of essentials like milk (as high as $5.49 a gallon in Manhattan) knows that reading about Manhattan's high life is not likely to be a priority anytime soon.